Publication and Events
Blogging, speaking and spreading the word of digital marketing around my passionate topics of digital strategy. If you missed it, then here are the links to the blogs or videos content. This is also a great way to get to know me if we haven’t had the chance to do so yet. Isn’t digital just too good?
I am at various occasions as an industry expert in all things digital, marketing and business transformations. If you missed the event, don’t worry – are there are plenty of useful links to content uploads so you can catch on the information. Enjoy the content, and don’t hesitate to reach out to me with any comments or questions.
DMEXCO 2019: Recipe for a successful digital centre of excellence for multi-market companies
Several locations, regions, countries and brands … this is the nature of many large organisations. Digital advancements in any form require however strong and homogenous IT architecture on a global level while the user experience in the local markets can be improved. Sharing is caring! To realise this, the organisation needs a team set-up that spans a clearly defined bridge between local and central decisions, roles and processes. (credit to FFW agency for support & creative).
https://ffwagency.com/en-uk/learning/blog/digital-centre-excellence
Smart Country Convention 2018 & 2019: Contributing to making Germany a more digitalized country
Talking about digitalisation in Germany might seem like a daunting task but its fun to participate in the conference smart country convention in Berlin. 2018 I spoke about the don’ts of digitalisation from an agency perspective to encourage people working in the public sector to pick up some of the topics which start-ups and agencies take for granted. All with love and a lot of humour. 2019 I repeated the insights from DMEXCO and transformed the concept of center of excellence to municipal organisations or state organisations.
Surviving and Thriving Through Business Transformation – Speaker at Pause Fest 2016
Incredible Pause Fest invited me to their business day in Feb 2016. In case you don’t know, Pause Fest is Australia’s premier Creative, Tech and Business event – a true festival of talent. My topic of the day was “Digital Business Transformations: Stories from the Frontline – Surviving and Thriving Through Business Transformation”. Why do some businesses succeed while others do not? Where are we today with transforming our world? I spoke about the dead, the try-hards and the doers in our industry.
Check out the entire talk in the video , including our 30-minute panel discussion on the topic. Or, if you prefer reading, here is the blog post about my talk (credit to Yoke).
http://yokedesign.com.au/blog/pause-fest-digital-business-transformations-its-not-that-hard-really/
General Assembly – Digital Marketing Instructor
Do you know General Assembly? If not, you should.
Having been a student myself in 2013, I was fortunate enough to get back involved as a teacher. In this 10–week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy’s success.
https://generalassemb.ly/education/digital-marketing
Check out my instructor profile with all classes on
https://generalassemb.ly/instructors/sina-kresse/6628
Sina was an excellent teacher! I really enjoyed this class a lot. She is so knowledgeable about digital marketing, she was prepared and kept the class engaged the entire time. I felt like I walked away with lots of new insights and information. I would definitely recommend her class to others and would attend any advanced level classes she offers.
“Creating your Digital Self” – The Hive
The Hive Creative Network is the place to go to for all things creative in Greater Dandenong.
Over the course of a two-hour evening presentation, I was able to share digital marketing considerations to a wonderful audience of artists. Check out the presentation here:
Digital marketing for Designers RMIT Future Labs Lecture
RMIT runs the Design Futures Lab, an interdisciplinary design research community investigating issues of technology, culture and communication. I was invited to raise awareness and talk about design in the digital space outside your simple portfolio page and think outside the box of digital design.
RMIT Future Labs Lecture 07/2015
“In-house or outsource: getting the best value digital strategy” – Marketing Mag
To give Australia’s professional marketers the advantage in their business and careers, Marketing Mag features prominent blogs from industry experts. I was lucky to score with a piece of digital strategy I wrote as the senior digital strategist at Yoke:
Is it worth investing in digital? For sure! But are you better off hiring internally or outsourcing to an agency? Have a read through my thoughts.
https://www.marketingmag.com.au/hubs-c/house-outsource-getting-best-value-digital-strategy/
Why Beautiful Website Design Is Simply Not Enough – Yoke
I always argue that having a beautiful website doesn’t mean that your website – or your business – will automatically be an online success. Find out which factors are equally as important when determining success. Originally written for Yoke and credit to co-author Salli Jokinen. Image Credit to Yoke.
http://yokedesign.com.au/blog/why-beautiful-website-design-is-simply-not-enough/
“Design yourself digitally” – Design Institute Australia: DIAlogue AM & Inside Nights Panel Discussion
As Australia’s peak industry body for professional design, the Design Institute of Australia (DIA) represents Australian design and designers both domestically and internationally. Of course, I wasn’t going to miss the chance to promote digital to the design community. I communicated that It’s all about designing your digital self and understanding that every touchpoint, digital or physical, is the chance to create a real brand experience.
Check out the fantastic events of DIA: http://www.design.org.au/events/category/events
Next to this, bright and early, I co-lectured a breakfast class as part of DIA breakfast series.
This event was put into an ArtsHub event publication, have a read at http://www.artshub.com.au/news-article/features/audience-development/madeleine-dore/design-thinking-for-social-media-247970
A day at Google
Some thoughts around the yearly Google Partner Classes. Located in Melbourne it is the chance for upskilling and industry peeking. Have a look at my thoughts:
http://yokedesign.com.au/blog/google-partners-masterclass-day-colourful-world-google/
How hot is your web design?
Published at Yoke this article has my first attempt to combine design-thinking a pure data facts. Left brain vs. right brain. Even though now a little while old, it is a good entry read for designers to start embracing data for their design strategy.
Image credit to Yoke.
http://yokedesign.com.au/blog/hot-web-design/
